Electronic Cigarettes Going Mainstream

It looks like electronic cigarettes are going to be available a bit more readily

Sotera are getting a large amount of money to take the electronic cigarette to the next level. Electronic cigarettes are becoming more and more popular with smokers savings thousands of dollars a year on tabocco costs, and thats only money, by using electronci cigarettes you get save your health as well!

There seems to bit a lot of controversy surrounding electronic cigarette with the FDA making "a big stink" over its use and classification and keeo trying to suppress this device from hitting the masses, I wonder why?

Below is an article I found about the investment and plans of Sotera to heavily market the electronic cigarette like never before.

Sottera gets $20 million to invest in electronic cigarettes

Scottsdale-based Sottera Inc., dba NJOY, received a $20 million investment from Greenwich, Conn.-based Catterton Partners, a consumer focused private equity firm.

The money will be used to market NYOY’s electronic cigarette product.

Plans call for hiring a handful of sales and marketing employees to help increase brand awareness of the NJOY product line. The company finished 2011 with 12 employees and now has 16.

“We certainly plan on hiring more,” said Craig Weiss, president and CEO of NJOY.

While he would not release annual revenue for the private company, he did say the company doubled its revenue every six months over the past 18 months through 2011. It also ended 2011 profitable for the first time, Weiss said.

The company would have achieved profitability sooner if not for a $2 million lawsuit it filed against the U.S. Food and Drug Administration. Even though the company won the lawsuit, the federal government does not pay a plaintiff’s legal fees if it loses, he said.

In May 2009, the FDA had seized shipments of NJOY products as well as those of a competitor at U.S. Customs. NJOY filed a lawsuit against the FDA seeking an injunction to prevent them from seizing its products and regulating it as a drug.

“We ultimately got an injunction against the FDA in federal district court in Washington in January 2010, but the FDA appealed,” he said. Please read the full story on the $20 million Sotera are investing in electronic cigarettes

Please share your experiences in the comments below on how you used the electronic cigarette and whether or not you succesfully used it to stop smoking or on anything else you can think of about electronic cigarettes.

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